The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed.
That said, this webinar begins with laying a foundation for understanding the role of social media in the context of Web 1.0 [The Broadcast Web], Web 2.0 [The Social Web], and Web 3.0 [The Mobile Web) and then moves on to explore 10 of the most common mistakes made by nonprofit social media practitioners. This webinar cuts through hype and demonstrates clearly where the ROI is from social media – and where it is not.
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