Free Webinar on 10 Common Mistakes Nonprofits Make in Social Media

Event Details

Free Webinar on 10 Common Mistakes Nonprofits Make in Social Media

When: June 6, 2012 from 7pm to 8:30pm
Country: Global (online)
Website: http://nonprofitorgs.wordpres…
Event type: webinar
Organized by: Heather Mansfield
Latest activity: Jun 7, 2012

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Event Description

The Social Web has dramatically changed how nonprofits communicate with supporters, donors, and volunteers. In fact, most nonprofits in the United States now regularly use social media in their communications and development campaigns, but few nonprofit social media practioners have been properly trained how to best utilize sites such as Facebook, Twitter, YouTube, LinkedIn, and Google+. Your organization’s return on investment (ROI) from using social media is directly related to whether your staff fully understand each sites’ unique functionality and toolset as well as how to best integrate these tools into your long-term online communications and fundraising strategy. Many nonprofits are making simple mistakes that are draining their social media ROI, but fortunately these mistakes can be easily fixed.

That said, this webinar begins with laying a foundation for understanding the role of social media in the context of Web 1.0 [The Broadcast Web], Web 2.0 [The Social Web], and Web 3.0 [The Mobile Web) and then moves on to explore 10 of the most common mistakes made by nonprofit social media practitioners. This webinar cuts through hype and demonstrates clearly where the ROI is from social media – and where it is not.

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Comment by Lize De Clercq on June 7, 2012 at 12:30

Et voilà, here's the resuming article. Please reply if I you think I have missed something. I'm also curious to know about more about your experience and how common those mistakes really are ;)

Comment by Lize De Clercq on June 7, 2012 at 8:05

With pleasure:) Right now I am writing a blogpost to resume the webinar. Keep watching me!

Comment by Karolina Jasvinaite on June 7, 2012 at 7:35

Thanks from me as well. The sound quality wasn't so good but the content of the webinar - great. Heather really good at it.

Comment by Gordana Stankov on June 6, 2012 at 20:58

Thanks, Lize, for sharing info on this interesting webinar. And there`s some really useful resources on Heather`s website...

Comment by Karolina Jasvinaite on June 5, 2012 at 15:22

ok, thanks. :)  it's hard to believe that i still don't have a smartphone with such useful apps... :(

Comment by Lize De Clercq on June 5, 2012 at 13:33

Hi Karolina, fair question. The original post says 1pm-2:30pm EDT (Eastern Daylight time) - I converted it with a Time Convert iphone app into my local time (in Spain). In spain we are at CET (=GMT+1, in summer GMT+2) so in Lithuania I guess it will take place 8pm-9:30pm. Hope I am not mistaking!

Comment by Karolina Jasvinaite on June 5, 2012 at 13:05

Lize, in what zone this webinar time from 7pm to 8:30pm ?  In summer LT lives  GMT+3

Comment by Lize De Clercq on June 5, 2012 at 12:11

At Heather Mansfield's website, an interesting list of must-read nonprofit reports about online communications and fundraising, social media, and mobile technology:
http://nonprofitorgs.wordpress.com/2012/05/24/must-read-reports-for...

She's looking for similar reports about nonprofits in Asia, Latin America, Africa, and Europe. Post any that you may know of at above blogpost!

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