The Sprout Workshop - The Museum of the Future waits for you!

Event Details

The Sprout Workshop - The Museum of the Future waits for you!

When: June 4, 2017 to June 10, 2017
Country: Italy
Venue: Rifugio Lagazuoi (at 2752 m)
City/Town: Cortina d'Ampezzo
Event type: seminar
Organized by: Museo, the virtual museum of Dolomites landscape
Latest activity: May 31, 2017

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Event Description

When: June 5-9, 2017

Where: Rifugio Lagazuoi (at 2752 m) Cortina d'Ampezzo (Italy) in Dolomites UNESCO Heritage
What is it about?
Leading brands in the global market are those which constantly innovate their products and services, their communication and marketing strategies. This is true for cultural brands as well. To ensure their success, they need to anticipate the future changes and the evolution of cultural, social, technological and symbolic aspect.  
The workshop will apply SPROUT -  a design-driven innovation methodology conducted by PCA Design Management professor, Maurizio River Serena, together with trends specialist Laureano Mon - to the cultural field, combining theoretical and practical instruction to develop the team's vision and ability to imagine possible future scenarios for museums.
The Guest Professors Julian Stadon - Subject Leader in Innovative Media Practice at University of the Arts London - and Victoria Szabo - Associate Research Professor of Art, Art History & Visual Studies at Duke University (NC) - will provide students with inspiration from the world of augmented reality, game design, transmedia storytelling and other innovative media practice that are changing how museums conceive their spaces, services, products and relationships with audience.
The SPROUT Methodology will be integrated to a design ideation process, that will enable students to produce developed ideas and concepts for a product-service-system for the museum of the future.
Practical case studyMuseo, the virtual museum of Dolomites landscape
Who can apply?
University students, postgraduate researchers, museum professionals, curators, designers, architects, project managers 
How can you participate?
Read the program on our website and fill the registration form.
Deadline to apply: 15th April 2017
For more information contact us!

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