A mid-morning at Alby Library in Sweden during Get Online Week #Swedishreport #GOW2013

Ten or so Alby locals are hunched over an array of tablet computers that are spread out on a table at the library. Someone books a trip; someone else translates a letter. Yet another person opens a Facebook account. All under the supervision of young people from the municipality’s recreational center in partnership with SeniorNet. For the third consecutive year, the Digidel network is organizing Get Online Week in Sweden. Interest in participating in the campaign has grown exponentially since its first year in 2011, when nine organizations participated. This year, a full 111 partners joined Get Online Week.

An array of activities are offered from Lapland in the north to Skåne in the south. The fact that the campaign takes place throughout Europe draws a multitude of participants. It provides a sense of unity that transcends national borders concerning one of the most important democratic matters of our time – digital inclusion.

Internationally speaking, Sweden is among the countries at the forefront of Internet use. Naturally, this is one of our major strengths. But it also entails concerns for those in the population who have yet to join the digital movement (about 15 percent of the adult population). The established society tends to assume that “everyone is online,” which causes other communication channels to shut down simply due to the ubiquity of the Internet. It may well be particularly complicated and discriminatory to not use the Internet in a country in which digitalization is a way of life.

Get Online Week gives the Digidel network the opportunity to jointly gather strengthe and highlight the matter of digital inclusion for one week in March. This year, the operation attracted 4,291 individuals who were curious about the Internet. We also received attention in the media, on TV, radio, blogs and in the social media. The operation encompassed everything from activities for those seeking employment and online bowling, to presentations of public e-services and picture management. In this report, we will present a sample of activities from the 2013 Get Online Week in Sweden.

Enjoy your reading!

 

Christine Cars-Ingels, Head of Digital Inclusion Digidel 2013

Linda Sandberg, Project Manager Get Online Week 2013

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