ALL DIGITAL Awards 2021 Finalists: digital changemaker: Gunilla Lundberg

Digital Changemaker Finalist: Gunilla Lundberg

City/Town: Örebro

Country: Sweden

Years in service: 12

Organisation: Enter Sweden IT-Guide

Position in the organisation: CEO and founder

Nominating organisation: Omar Aweis


In 2010, Gunilla started a project aimed teaching ICT to seniors. It took place in collaboration with care and welfare administration. Those who teach were newly arrived young people. It all started with the young people from the mentorship program asking for help finding summer jobs. The following years they were engaged in the organization and with Gunilla as the leader, they develop a social innovation that received the honorable national award 2016 Social Entrepreneur of the Year in Sweden, thanks to her expertise in communication, organization, entrepreneurship. She has been responsible for the organization and developed sustainable methods based on the need for internet knowledge, per to per support at an Internetcafé at various places, retirement home/library. There have been many challenges she has handled, but by starting from the participants' needs and a close dialogue with partners, succeeded over 30 projects municipalities, county boards, government and foundations.


Gunilla has excellent skills in organizing, planning and written applications to implement her various ideas. The focus is increasing the digital participation of seniors, but newly arrived adults is an important target group. Her team has recruited and employed young people from north to south. She has built up teams with young people who have different skills and abilities. They have taking part in the IT-Guide Academy. They have learned e-services that gave them strengthened for future work and studies. By creating a good collaboration with partners, the young leaders got knowledge about Swedish working life. The seniors at the Internet café to gave the IT-Guide a chance to learn more and talk about Sweden. The elderly ask all their questions about IT and thereby increase their digital skills in a meeting where young people with great patience and commitment. Success factors is sustainable teams by recruiting committed young people and routines for collaboration for scaling.


The changes that have been achieved are that seniors and other visitors have received individual help with their specific questions at the Internet café through Drop-In. In total, more than 10,000 visitors have received help from over 300 young people in 25 municipalities. Every day, young people and visitors fill in evaluations and they show an average of 4.7 out of 5 in terms of satisfaction and whether the meeting with IT-Guide has met expectations. In the evaluations that have been done with the young people, they also show a high level of satisfaction. They have become much better at ICT knowledge and increased their participation in society. They have increased their chances of establishing themselves in society through a larger network and work experience. They have increased their motivation for further studies and taken up more space in the classroom through their expanded knowledge of the Swedish language.

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