All Digital and Media Literacy Week for Sustainable Development in Serbia

The campaign in Serbia has the idea to promote Digital and Media Literacy as a part of the process of Sustainable Development and Global Citizenship Education. The main strategy is a combination of Digital Literacy Week with UNESCO MIL Clicks (Media and Information Literacy Clicks), Youth Service and the DIMMER Project of the Media Education Centre. These three Elements are the main Ingredients of the Danube4Peace 2019.

Most of activities had a focus on the wide scale of stakeholders, from High School Students to Governmental Decision Makers.

You can watch the video here:

What is MIL Clicks:

MILCLICKS is a movement about MEDIA AND INFORMATION LITERACY. It is started as a shared effort of UNESCO, partners and all of you with the aim to support the development of Media and Information Literacy (MIL) skills through learning, creating and engaging you to think and click critically and wisely.

The MILCLICKS acronym stands for Critical thinking and creativity, Literacy, Intercultural, Citizenship, Knowledge and Sustainability. These are all pillars of what the UNESCO’s composite concept of Media and Information literacy encompasses. MILCLICKS movement on social networks will share knowledge, tips and resources and provide information about “how you know what you know”.

Through channels on Facebook, Twitter and Instagram, MILCLICKS will help people learn and use Media and Information Literacy (MIL) skills, where to find credible information, what sources to believe. As well, how to critically engage with information, media and technology to get involved in peacebuilding, dialogue, promote tolerance, diversity, equality and freedom of expression.

What is Youth Service "Commitment for the Future"

Empower Youth: Preparing young people to solve the world's greatest challenges is necessary to achieve the UN Agenda 2030 Sustainable Development Goals. The "Commitment for the Future" brings together different perspectives and approaches in values-based education to provide a forum to examine the skills and competencies needed to be world citizens. It serves to bridge often differing priorities and promote dialogue about global development and citizenship education in both formal and non-formal settings.

Supporting education: Education is a key component of strategies to promote sustainable development and peace. "Commitment for the Future" goal is to strengthen the capacity of communities to support education for the 21st century and new literacies, to reduce gender disparity in education, and increase lifelong learning. Success looks different now than it did in the past.

Supporting Peace: "Commitment for the Future" will promote and support the development of all necessary skills to strengthen peace efforts, train local leaders to prevent and mediate conflict, and support long-term peacebuilding in Serbia, Balkans, Danube Region and wider. Investing in literacy programs is a sensible and essential development choice.

What is DIMMER

We seek to simplify the world by dividing it into categories: science and art, humans and technology, them and us, global and citizens… But the space between these divisions is often the most dynamic. Digital + Media + Information is one of the biggest “in-between” spaces. In the DIMMER we’re not supposed to fit precisely between the disciplinary lines! We’re encouraged to eliminate them.

The process of "Digital+Media+Information" Learning Design refers to the activity of designing units of learning, learning activities or/and learning environment. Learning Designs have pedagogically informed learning activities which make effective use of appropriate tools and resources.

All Digital Week in Serbia had different events and activities in different places in Serbia, in big University centres, but also in small towns in different places in the Country.

The Goal was "How to create new digital tools for the new model of education for sustainable development" and one of the targets was to start inter-generational educational cooperation and partnership between formal and non-formal education.

The main activities during the All Digital week in Serbia had three main directions:

  1. direct training of the High School and University students on Digital, Media and Information Literacy,
  2. motivate inter-generational partnership in the process of achieving new literacies and
  3. promotional activities with a wide scale of stakeholders (Schools, Universities, Institution, Government and many CSOs). The main tool for all activities was the internet and social networks.

This year we connected activities of the European Media Literacy Week with All Digital Week and this gives us more than three weeks of activities, from March 18 to April 14 2019.


  • Digital Literacy for Sustainable Development in Rural Environment of Serbia, 
  • First time with our partners from Novi Sad Voluntary Service we started with Digital Volunteering and this is an important tool what will be developed for all our future activities, 
  • Excellent cooperation between young and older participants, participants from big cities and villages. Digital literacy helps us to use equality and to develop equity in society, 
  • High interest of the Government and Governmental Institution this year. All key Ministries was permanently interested in all segments of activities.

We are proud of the achievements because:

  • Many local authorities and their representatives express interest in Digital Media Literacy,
  • There were four events organized with Delegation of EU in the EU info Centres, two in Belgrade and two in Novi Sad,
  • At the final presentation of the All Digital Week in Serbia, there were representatives of the four key Ministries and representative of the Office of the Ministry without portfolio for Sustainable Development,
  • The day after final presentation of the All Digital Week, there was Western Balkans Digital Summit and the possibility to present some of our activities.

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