This week, our telecentre network partners in Europe, Middle East and North Africa (MENA) are celebrating Get Online Week (GOW) 2014, an annual digital empowerment campaign that engages and empowers people to use technology and the Internet with confidence and skills that allow them to benefit from online opportunities.
GOW MENA, which is taking place for the first time this year, was launched last Friday, March 21, while GOW Europe will run from March 24 to 30. This year, GOW Europe’s main focus will be on employment and digital jobs, consistent with the policy and industry efforts to reach higher employment rates and to better match the e-Skills supply and demand. As digital inclusion is still important in a number of European countries and for some telecentres, GOW Europe will also continue to get targeted groups of users on the Internet for the first time.
Various awareness and education activities targeting young people between 18-24 years old will take place in more than 5,000 European ICT learning centres or telecentres in 20 countries, as well as in libraries, schools and public spaces located in urban and rural areas. For specific activities organized per country, check out the list click here.
Partners like Liberty Global and Microsoft are also supporting GOW Europe this year – Liberty Global through the launch of YouRock, a new online youth employability service, and Microsoft through its YouthSpark initiative.
Meanwhile, the theme for GOW MENA, which is organized by United Nations Development Programme (UNDP) – Egypt ICT Trust Fund, is "Innovation and Creativity for Development". Activities include a Mobile Application Development Marathon (App-athon) in partnership with Microsoft; webinars on such topics as entrepreneurship, online volunteering, crowdsourcing, Internet safety, and green ICT; awareness sessions on e-marketing, e-commerce and social media; and workshops on starting a business, job searching, and digital literacy for women and for the visually impaired. It will also feature the following:
GOW is spearheaded annually in March by Telecentre-Europe (TE) in partnership with various organizations. TE is an umbrella organisation that represents European networks of ICT learning centres and is a member Telecentre.org Foundation. The latter is among the earliest and staunchest supporters of GOW, and to this day, it continues to lend its support in various ways, including engaging its global community to expand GOW and bring it to other regions like MENA.
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