Telecentre-Europe AISBL has partnered with 7 of its member organizations for implementing the Telecentre Multimedia Academy (TMA), a 24 months project aimed at designing, developing and piloting a learning programme on media literacy addressed to adult learners. During 20-21 November the kick-off meeting took place in Timisoara and was hosted by EOS Foundation, the Romanian partner of the project.
The programme will equip learners with skills related to understanding, use and production of media based on ICTs, including audio-visual and photography. The TMA project will also establish reference points across Europe to offer this learning opportunity to adults on a regular basis.
Representatives from Telecentre-Europe AISBL and the partner organizations from Croatia (Telecentar), Serbia (Serbian International Aid Network - IAN), Hungary (Foundation for Development of Democratic Rights - Demnet), Latvia (Latvian Information and Communications Technology Association - LIKTA), Spain (Esplai Foundation), Romania (Educating for an Open Society Foundation EOS) and Lithuania (Langas i Ateiti - Window to the Future) came together for discussing the objectives, deliverables, schedule, impact and work packages of the TMAproject.
In the past years, a huge effort has been undertaken to enhance digital key competence by adult learners and has been focused on information technology, i.e. the use of the computer, ECDL certification, etc. The potential value of technology for enhancing learning, as gatekeeper for occupational success and full civic participation, however, implies a greater diffusion of media literacy, which entails specific ICT skills.
The importance of media literacy is underlined by the recognition that the new economies will be dominated by digital technologies, and the human ability to use these technologies for social, cultural and economic advantage. In the Commission Recommendation of 20 August 2009 on media literacy in the digital environment for a more competitive audiovisual and content industry and an inclusive knowledge society it is stated that:
“Media literacy relates to the ability to access the media, to understand and critically evaluate different aspects of the media and media content and to create communications in a variety of contexts”, and that “Media literacy is a matter of inclusion and citizenship in today’s information society. It is a fundamental skill not only for young people but also for adults and elderly people, parents, teachers and media professionals”.
TMAwill make available a learning opportunity on media literacy for adult learners and provide a flexible, simply implementable, and modular learning pathway, easily transferrable and applicable for a range of diverse contexts and organization types. It will be suitable for the needs of a variety of target groups that access adult education programmes, with a considerable array of skills, dispositions and experiences.
TMAwill put a step forward the learning offer for adult learning, pursuing the following objectives:
The TMA project is co-financed by the EU Life Long Learning Programme(Grundtvig programme - Multilateral Projects).
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