Representative of the Telecentre-Europe Board Žarko Čižmar participated in the conference Media and Learning 2013, which was held in Brussels on 12 to 13 December 2013. Around 260 participants had a chance for the fourth year in a row, to exchange experiences in working on the application of media and new technologies in formal and non-formal education.

A wide range of the conference themes included the topics of security and e-learning with the help of the media, free resources for media education, media literacy strategy development, media training of teachers, creative space for learning, lecture capture methodology and the use of videos in higher education, video games for learning, data analysis and the use of media to support language learning.

The main problem was to choose among the many parallel sessions and speakers, many of which are potential partners in the media literacy projects of the Telecentre-Europe and its members.

At the opening of the conference, the famous director Beeban Kidron presented the Film Club, an education charity founded in 2007 to promote film literacy. Out of the initial 25, the project has grown to an impressive 7,000 school film clubs where every week 220,000 children are watching and discussing films.

The film is in the UK used as a means of promoting development of creativity and social and intellectual capacities of children who come from different social groups. It is interesting to mention that this project is spotted as a potential model also by the European Commission and the new funding mechanism Creative Europe will be used to encourage cross-border film literacy projects.

The need for media education was recognized in Belgium where they went into the development of media competence framework as a prerequisite for the development of media literacy curriculum and master course for teachers of media literacy.

Belgian colleagues have shown interest in the European partnership on future projects under the new Lifelong Learning Programme Erasmus +.

Several European researches on media literacy were also presented. Representatives of the project EMEDUS from Universitat Autonoma de Barcelona presented the preliminary findings of their study. Media literacy will be recommended to the European Commission to become part of the school curriculum in the European Union.

MEDEA Awards for the application of media in education were awarded during the Media and Learning conference. The organisers received a record 342 applications from 37 countries. This year and last year's laureates can be viewed on the MEDEA Awards website.

The first General Assembly of the Media and Learning Association was organised during the conference and was attended by a representative of the Telecentre-Europe Board. The Media and Learning Association expressed interest in a bilateral partnership with Telecentre-Europe, particularly in a context of the Grand Coalition for Digital Jobs initiative.

Representatives of MEDEA association have also expressed their willingness to assist in the preparation of the final conference of the Telecentre Multimedia Academy project to be held next October in Zagreb.

It was agreed to organise a follow up meeting very soon and discuss possible joint projects of the two European networks with members from the civil, public and private sector.

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