Lithuanian National Campaign 'Senior‘s Week Online 2019' sets new records

In October 2019, over 18,000 participants joined Lithuanian National Campaign “Senior‘s Week Online 2019”. In comparison to the last year, the project CONNECTED LITHUANIA campaign has grown by more than 67%, which confirms that seniors are interested and eager to learn how to use smart technologies.

The campaign organized for a second consecutive year aimed to motivate and encourage senior citizens of Lithuania to become e-services and smart technologies users, and develop critical thinking online. During the campaign seniors were invited to meet online well known public figures of Lithuania and have hands-on training in public libraries.

“We all agree that seniors need not only motivation, but also help in gaining digital skills. The fact that “Senior‘s Week Online 2019” campaign engaged 7 thousand more participants than the last year is exciting as it is the evidence of the relevance and need of the event like this. Our acitvities plan is very clear: during the week seniors attend libraries to participate in the online seminars every day at the same time and afterwards, with the help of librarians, practise the acquired knowledge, which reduces their fear of making mistakes and increases their self-confidence,” said Loreta Križinauskienė, the director of the project partner association “Langas į ateitį”.

Senior‘s Club established

During the campaign, 465 public libraries and their branches as well as M.Mazvydas National Library invited seniors to take part in the “Senior‘s Week Online 2019“ activities. Different topics were chosen for every weekday: technology vitamins, travel planning, online banking, communication tendencies, and smart gardening. The most interesting one, called Technological Vitamins, attracted 3,844 participants in libraries and at home on Youtube, while Bank in my hand - 2,000 participants.

“Face-to-face communication is crucial for seniors, they are happy to gather in libraries. We can even say that the project is "connecting people“, as during the campaign, the Senior Club has been established in one of the public libraries in Pasvalys ”, – said Loreta Križinauskienė.

Project CONNECTED LITHUANIA aims to help seniors to discover the Internet and its benefits not only attending “Senior‘s Week Online” campaign but also inviting to attend free digital literacy courses in libraries across the country. Over 20, 000 participants have already participated in the face-to-face digital skills training for beginners and those who wish to improve or update their knowledge.

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