Tools & tips for community management of an online media channel: the case of Telecentre-Europe

Last Friday June 1th, I attended the training Community Management of Online Media Channels organized by the Catalan Association of Journalists. It turned out to be very useful for improving my daily task of managing Telecentre-Europe's communication channels and engaging our online community members.

Let me share some of the new tools, tricks and lessons I've learned from Karma Peiró - digital journalist since 1995, author of the book Telecentre networks in Spain (2006) and dedicated to citizen journalism at 3cat24.cat, a Catalan public online media channel.

» Continue reading on Eclectic Lines

Views: 163

Add a Comment

You need to be a member of Unite IT: The e-Inclusion Network in Europe to add comments!

Join Unite IT: The e-Inclusion Network in Europe

Comment by Lize De Clercq on June 5, 2012 at 13:52

Indeed good to also share ideas here about local projects and the use of social media/digital media.

How to decide between a separate site or just use Facebook? These are my tips:

  • Facebook is used for promotion of digital content published elsewhere
  • For organizations & institutions it is important to create a facebook PAGE (not a personal profile) where you can hunt for FANS (=likes) (not for friends)
  • For a specific project or campaign it is wiser to create a separate, dedicated website (like www.getonlineweek.eu next to www.telecentre-europe.org) - do NOT create another Facebook page for a specific project if your organization already has a Facebook page in place: simply promote the content of the dedicated project/campaign website on your organization's Facebook page
Comment by Loreta Krizinauskiene on June 5, 2012 at 13:40

Hi , good idea , it will be very useful to talk about organization profile aspects and activities on Facebook or any other social network. I was even thinking that for the new  NordPlus project we do not need a site - FB account would be fine. Or it is just  an additional option?

Comment by Lize De Clercq on June 5, 2012 at 13:27

Great to hear the course I followed & the tools that were mentioned there are useful for you!

You're right about having a separate channel for each target audience - but as people opt in themselves on a Facebook page or group, the "not to bother" factor isn't exactly an issue in this "Facebook versus Ning" discussion.

The issue is more about whether the funcionalities of a Facebook page (or group) are sufficiently adequate to meet our purpose of professional knowledge sharing among our community members...

Comment by Karolina Jasvinaite on June 5, 2012 at 12:53

Lize, your topic looks to me in the very nick of time! :) - I am just in the middle of creating our organization's facebook account for our local community. Some tools you have described look very handy for me.

I totally agree with the idea about the "proffesional" and "social"/"personal" community and their different purposes. The differences in the target audience, people's needs and interests as well as language barrier determine participation in the different social networks and community sites. And i think it is even better becauce of the opportunity to choose interesting information, efficient tone and way of communication more peculiar to message recipients.  Using different channels we are enabled to send the messages to the target audience and do not bother others. We can reduce information noise and in the XXI st century I think it's a value.

Comment by Lize De Clercq on June 5, 2012 at 11:31

I kind of follow Ian's arguments. Our community site is a professional community, aimed at knowledge sharing among our members. The minimum condition for reaching this objective is to have an adequate tool in place, and ning is such a tool. I will further research if Facebook could reach this minimum condition as a tool. If it does, indeed the question of mixing up private with professional life will still be an issue to further discuss on.

But let's first listen to more opinions from the members of this community...

Comment by Ian Clifford on June 5, 2012 at 10:50

The issue for me is that Ning allows us to be VERY flexible, post videos, blogs, photographs, documents, have themed subgroups etc.(although obviously you can do much of this with Facebook) We control that and although we pay a small amount for the group, it does allow us quite a lot of control. I am somewhat worried that there is less control in Facebook, but is that a valid concern? Im also concerned that there might be a fee at some point in the future for groups on Facebook? Finally I think people see the Ning as a 'professional'  community, rather than a 'social' community, and people do have concerns about mixing their private (Facebook) lives with their professional lives. Many have two profiles for this purpose. I think that its a really valid question, and we should seek to really understand what members want, but also if its not working for people, then we should be totally open to bringing all together into one place. 

© 2019   Created by Unite-IT Manager.   Powered by

Badges  |  Report an Issue  |  Terms of Service